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People Forming Progress, what we care about the most

Oct 6, 2021

Our renewal begins with image and communication, for an identity that remains the same

“Change” is one of those keywords most in vogue at the moment. There are changes that we are forced to make, such as those called for by an extraordinary event – like a pandemic – and there are changes that we can choose to make.

We have always based our business on commercial and human relationships that we have consolidated over the years with our partners, who we support through new opportunities that digital communication makes available to us.

We change to renew ourselves, with a restyling of the corporate logo, with a new payoff, and with a new website. We have done this to fine-tune the company’s image and to speak a current, visual language, without losing nor altering our identity.

“Refreshing” the design of the logo immediately makes the concept shine through of a company that keeps up to date including in terms of methods, equipment and tools, and people.

The new payoff was chosen to highlight the values we consider essential: “our” people, which is to say, our customers, our staff, and our partners; the propensity for continuous training and for shaping – or forming – new things; innovation which drives progress.

The new website and the content strategy on Linkedin, lastly, allows us to be contemporary and in step with the times, communicating our values appropriately and directly in a constantly evolving market.

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